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In today's Internet
Age, there are more
and more companies
being born every day
that specialize in
providing niche
services. These
niche service
providers
concentrate their
entire business on
providing one core
service. By focusing
most of their time
and energy on
providing one
service these
service providers
become truly
specialized in that
offering. Finding
these types of
companies and
partnering with them
is a great way to
increase the
worthiness of your
business, expand
your service
offerings, while
growing your
business all at the
same time.
Also, strategic
partnerships work
both ways. As you
offer their services
to your clients,
they can also offer
your services to
theirs - creating a
strategic
partnership that's
beneficial for both
sides.
Let's take my
services, TinkerSpot, for
example. We
specialize in
providing e-business
solutions such as
website development,
content management
systems and custom
e-commerce websites.
What we do not offer
is hosting services.
Why you ask? Well
because to our
business it makes
more sense for us to
specialize in the
back-end development
of websites and then
partner with hosting
services company and
firms that dedicate
their business on
providing an uptime
and 30 days money
back guarantee for
our projects. By
doing this, we can
focus all of our
time and energy on
making the back-end
systems wonderful,
create a web designs
that are out of this
world and allowing
our strategic
partners to focus on
their hosting
services, which is
to provide a more
reliable, uptime,
money back guarantee
and affordable
hosting services. Do
what you do best and
let them do what
they do best... This
is a win-win for
your client, your
business and your
strategic partner.
Now just because we
do not offer hosting
services does not
mean we're losing
out of new business.
In fact, we are
actually gaining
more business
because every time
we partner with a
hosting services
firm, we make it
clear that this is a
two-way street. When
their clients need a
customized website
and design or
content management
system, who do our
strategic partners
rely on? That's
right; they rely on
TinkerSpot
to do all of their
website design,
back-end website
development. So as
we're providing
business to them,
they are in turn
rewarding business
to us and the end
result is a
high-quality and
visually appealing
website for both of
our clients.
If you are the type
of person who wants
to do everything
yourself, let me
forewarn you because
today's business
world is much
different than the
business world of
the past. Yes,
businesses in the
past sometimes
relied on business
partners but in
today's world, you
must absolutely be
focused on
development
strategic
relationships that
help your business
grow.
How do I find a good
strategic partner?
That's a great
question and it all
comes down to
research and
analysis. You must
first research your
industry then
analyze the services
that are not offered
by your business and
could definitely be
provided to your
clients. Find a
company who
specializes in each
service
independently. When
setting up the
partnership, be
up-front that you
are interested in
making this a
strategic
partnership for both
sides. Let them know
that you are
interested in
gaining their
business to offer
your services to
their clients. Let
them know what you
specialize in. Give
them an overview of
your business, demo
your product and
services, provide
them with
information
material, or
anything else you
can think of to give
them the ammunition
to go out there and
offer your services
to their clients.
The future of
business is to
become specialized
in one or a small
core set of services
and not to offer
everything in your
industry. If you set
out to offer
everything in your
industry, it will be
impossible for you
to compete with your
competition because
each one of these
niche service
providers will
always have one up
on you.
Look at your
business today and
determine what it is
that you do best.
What is it that you
enjoy doing? What
one service do you
think will drive
your business
successfully into
the future? Answer
these three
questions, pick one
or a few services
and stick with that.
Let those services
define your
business; become
specialized in them
and let your
business grow from
there. By becoming a
specialist in one
area, you will be
desired by many
clients and
potential strategic
partners.
So examine your
business, analyze
your industry, find
several potential
partners, setup
strategic
partnerships with
them and watch your
business flourish,
as I have mine.
I wish you much
success!
At TinkerSpot, we
provide website
design, web
development, web
hosting, domain
registration,
content management,
search engine
optimization,
e-marketing services
and the development
of custom
applications such as
blogs, online
payment solutions
using paypal
services and any
other Web
application that may
be needed to help
simplify your
business.
TinkerSpot
is an e-business
provider, solution
and marketing
services
specializing in
creating highly
sophisticated
customized websites,
and providing
e-marketing and SEO
services for small
and mid-sized
businesses.
Our vision and
ultimate ambition as
a provider of
services is to
always strive to be
"No task is vast nor
is it impossible."
By offering new,
innovative and
extremely
competitive services
and solutions to our
clients, we provide
better ways to run
and operate a
business online.
-Webmaster-
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